Fashion & Style: Ankara

Category: Fashion & Style

African print, popularly known as Ankara, has gained popularity in the global fashion scene since 2010. The material is primarily associated with Africa mainly because of the tribal-like patterns and motifs. Since it’s ascension in global fashion, much talk has focused on whether or not African fabric is authentically African given the fact that the fabric was in fact originally made in Europe.



Ankara was formerly known as Dutch wax print. It was originally manufactured by the Dutch for the Indonesian textile market. But, by mistake or design, these prints garnered significantly more interest in West African than in Indonesia. Recognizing this opportunity, the Dutch decided to focus on West Africa. As such, the prints changed to reflect African culture and lifestyle more. African print was henceforth born.



Ankara is loved by people of all ages because of it's comfort and elegance. It fits people of all shapes and it is accepted across cultures.


Ankara styles fits many daily activities. Its worn in offices, outings and even high-profile events and wedding occasions.




Published Under: Fashion & Style
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