Ways Hotels Can Keep Attracting Customers

Many hotel businesses experience dips in traffic as the summer transitions into fall. This is due to schools being back in session, fewer people taking time off work, and prime vacation season passing. If you want to boost your hotel’s booking numbers during the off-season, learn how to keep attracting guests after the summer season.

Market to Repeat Guests

One of the benefits of a busy summer season is the number of new customers your hotel receives. Carry your hotel’s busy season into the fall by targeting your new and returning guests from the summer. Your marketing team can utilize email marketing platforms to target your repeat customers who are likely to stay at your hotel again. You can also encourage first-time customers to become repeat bookers by setting up a loyalty program where guests can earn points toward discounts and free amenities.

Keep Your Hotel Comfortable All Year Long

Many hotels in areas with fluctuating climates struggle to keep rooms comfortable for guests year-round. Your hotel should be as inviting and comfortable as possible for your guests all year, not just during your busy season. Offering climate control options in each room is important for guests to stay comfortable no matter what. PTAC units can heat and cool hotel rooms based on a guest’s preferences for a comfortable stay.

Partner With Seasonal Attractions

Many hotels experience a lull in guest traffic after the summer months due to students going back to school. The summer season is one of the most popular times of year for vacations, but you can focus on plenty of local attractions throughout the year. For example, you could partner with nearby national or state parks, pumpkin patches, and fall festivals. These events and venues can attract visitors from out of town, so consider partnering with them to make your hotel the first resource for booking lodgings.

Now that you know how hotels can keep attracting guests even after the summer rush ends, use these strategies to market your hotel this fall. While it can be difficult to retain the same numbers you saw in the summer, you can encourage patronage at your hotel.